How 'bout some positive side effects for a change?
My grandma always said be in bed by 10 pm to cure what ails you. And if you're in pain, take an Advil Nighttime. (Okay, fine, she only said that last part after seeing the commercial.)
Banners promoting other positive side effects supported the commercial.
Creative Directors: Isreal Diaz / Darcy Maloney
Art Directors: Aaron Doyle / Mike deLima
Copywriter: Deric Moore