My love.
My muse.
My curiosity renewed.
I enjoy helping brands find their voice and walk their walk.
Now, as a proud dad, I’m helping this weirdo do the same. Her R’s still need some work, but that footwork is solid.
Experience
2016–2021
Assoc. Creative Director
Jackman Reinvents
2015–2016
Senior Writer
Havas Canada
2011–2015
Assoc. CD + Senior Writer
Y&R
2010–2011
Writer
Publicis
2006–2010
Writer
Saatchi & Saatchi
2000–2004
Degenerate
OCAD
I’ve spent the last 16 years as a strategic thinker creating compelling points of view and penning purposeful words for brands big and small. I’ve worked on nearly every industry and written across every medium imaginable. My work has improved sales, earned media, won awards, and turned followers into customers.
I approach problems with compassion and both design and writing sensibilities. I’ve also garnered a reputation for being a calm, collaborative partner and a confident presenter.
If you’ve got something to say but require the right words, let’s chat.
Brands
Automotive
Chrysler | Dodge | Fiat 500 | Ford | Hino | Jeep | Lincoln | Toyota
CPG
Flow Water | GURU Energy | Hershey's | Laughing Cow Cheese | Lindt | Neal Bros | SimplyProtein
Crypto
DeFiChain
Education
Centennial College | Nelson Canada
Entertainment
Evil Dead: The Musical | National Arts Centre
Fashion
dip (Kroger) | New Balance | Roots | Tilley
Finance
Bank of Montreal (BMO)
Food Service
Fox & Fiddle | Shook | Wendy's
Government
Environment and Climate Change Canada
Healthcare
Holland Bloorview | MAP
Pharmaceutical
Novartis | Pfizer
Non-Profit
Canadian Women's Foundation | Second Hand Sunday | YWCA
Retail
Coleman | JC Penny | Metro Foods | Staples Canada | Staples USA | US Foods
Telecom
Eastlink | Sony Ericsson
Transportation
American Tire Distributors
©2022 'til infinity