No cod fillets were harmed in the making of this ad. 
Okay, maybe a few.

"Who wants to work on this tray placemat for Wendy's fish sandwich?" the creative director's request echoed through the suddenly barren agency.
Well, I turned this "fish sandwich" of a project into a copywriting award. So there.

Wendys_Fish_Fillet_21

Agency

Saatchi & Saatchi

Client

Wendy's Canada

Team

Creative Director: Brett Channer
Art Director: Marc Melanson
Copywriter: Deric Moore
Studio: Sandy Jefferys

Recognition

Applied Arts Magazine - Copywriting

©2022 'til infinity