No cod fillets were harmed in the making of this ad.
Okay, maybe a few.
"Who wants to work on this tray placemat for Wendy's fish sandwich?" the creative director's request echoed through the suddenly barren agency.
Well, I turned this "fish sandwich" of a project into a copywriting award. So there.
Saatchi & Saatchi
Creative Director: Brett Channer
Art Director: Marc Melanson
Copywriter: Deric Moore
Studio: Sandy Jefferys
Applied Arts Magazine - Copywriting