Self-doubt, now just $7.99

Kids' clothing with messages like "Princess in Training" or "Allergic to Algebra" may seem cute and playful, but they can have a profound, lasting impact on children's self-worth.
As We Are wanted to raise awareness of this issue and empower girls to think critically about gender stereotypes.

AWA_RealCost_TW
AWA_RealCost_PT

Click to read

Agency

Havas Canada

Client

Canadian Women's Foundation

Team

Creative Directors: Helen Pak /
Cory Eisentraut

Art Director: Natee Likitsuwankool
Copywriter: Deric Moore

©2022 'til infinity