Self-doubt, now just $7.99
Kids' clothing with messages like "Princess in Training" or "Allergic to Algebra" may seem cute and playful, but they can have a profound, lasting impact on children's self-worth.
As We Are wanted to raise awareness of this issue and empower girls to think critically about gender stereotypes.
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Agency
Havas Canada
Client
Canadian Women's Foundation
Team
Creative Directors: Helen Pak /
Cory Eisentraut
Art Director: Natee Likitsuwankool
Copywriter: Deric Moore
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