Self-doubt, now just $7.99
Kids' clothing with messages like "Princess in Training" or "Allergic to Algebra" may seem cute and playful, but they can have a profound, lasting impact on children's self-worth.
As We Are wanted to raise awareness of this issue and empower girls to think critically about gender stereotypes.
Canadian Women's Foundation
Creative Directors: Helen Pak /
Art Director: Natee Likitsuwankool
Copywriter: Deric Moore