Singing, dancing, & demons.
So. Many. God. Damn. Demons.
Evil Dead: The Musical was a sensational hit among the movie's cult following. But less so with the regular musical crowd, like your mom.
To help the show appeal to a broader audience, we reassured them that it was more campy than scary. In fact, it was a lot like other musicals but with one small difference.
Fans began tearing these wild postings down. So we made them available to buy at the merch table. They sold out multiple times.
Digital OOH showcased reviews from "critics."
To reach our broader audience, we advertised the quaint, unassuming cabin where the show takes place in the newspaper real-estate classifieds.
Agency
Saatchi & Saatchi
Client
Evil Dead: The Musical
Team
Creative Director: Brett Channer
Assoc. Creative Director: Tyler Serr / Lyranda Martin Evans
Copywriter: Deric Moore
Recognition
Applied Arts
Luzer's Archive
Communication Arts
Marketing Awards - Gold
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