#CollabWithAric

Photographers' promos
are beautifully impersonal

If you've seen one, you've seen them all. 
Aric Guité is different. He's not only talented but also a genuinely lovely guy. So to help him stand out, we connected and "collaborated" with prospective clients on a more personal level — Instagram.

Two Instagram posts of diptych photos: One, rolodex with Aric’s contact details beside a black rotary phone. Two, doctor’s diagnostic tools beside hand wearing silicone glove to check prostate
Two Instagram posts of diptych photos: One, 1980s toy action figures running away beside Darth Vader riding a My Little Pony. Two, a coffee mug filled with coffee and the word “Fuck” written in the negative space of the crema beside an empty coffee mug with the word “Ya” written in the remaining liquid.
Two Instagram posts of diptych photos: One, curious george holding a ballon painted in yellow on a streeet beside a yellow painting of the man in the yellow hat. Two, a small plastic cannon exploding beside a small plastic soldier from the game risk.
Two Instagram posts of diptych photos: One, the side profile of a happy dog’s head beside a book that reads Lurning tuh speek hooman freyzbook. Two, a black umbrella covered in bird poo beside a sky filled with flying birds.
Two Instagram posts of diptych photos: One, a lego model of the VW Kombi beside a lego hippie holding flowers. Two, a black star symbol on a t-shirt beside a black butterfly net graphic on a t-shirt.
Two Instagram posts of diptych photos: One, bunch of white balloons floating in cloudy sky beside a tank of helium on a beach and beautiful sky. Two, a one-person sweat lodge on a beach beside a close-up of a sweaty forehead.
Two instagram posts of diptych photos: One, several lights beside many light switches. Two, hot liquor tank beside t-shirt on chubby man that reads cold liquor tank
Two Instagram posts of diptych photos: One, a padlock locked to a wire cable beside a key in an open padlock; the key is on a keyring with hundreds of keys. Two, tens of ham shanks air drying beside alka-seltzer bubbling in a glass of water
Two Instagram posts of diptych photos: One, a telephone pole covered in tangled wires beside a black hair combat. Two, a green neon pineapple sign beside a blender full of neon green liquid.
Two Instagram posts of diptych photos: One, a bicycle frozen to city bike parking pole beside a glowing space heater and an empty parking pole. Two, flowers beside a watering can pouring water.
Two Instagram posts of diptych photos: One, “HI” written using push-pins beside “Nice to meet you” written using push-pins. Two, black and white photo of formidable barbed wire fence beside wire cutters.
Two Instagram posts of diptych photos: One, two sunny side up eggs in a pan beside a carton of eggs. Two, a camp fire beside a portable gas tank with spout.
Two Instagram posts of diptych photos: One, a axe throwing target beside a axe on a whetstone. Two, the underside of shark’s head in the ocean beside blood in the ocean.

Agency

Havas Canada

Client

Aric Guité Photography

Team

Creative Directors: Helen Pak / Cory Eisentraut
Art Director: Natee Likitsuwankool
Copywriter: Deric Moore

Recognition

Cassies - Silver
Strategy Awards - Silver 
Applied Arts Magazine - Winner
Canadian Marketing Awards - Gold
Canadian Marketing Association - Gold  
Marketing Media Innovation Awards - Gold 

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