WARNING:
Do not read
on an empty stomach
For more than 30 years, the Neal Brothers have been making saucy salsas and snacky snacks. While their food consistently offered great taste, their branding had grown stale.
Enter Jackman.
The team overhauled the branding while I focused on renaming nearly every salsa and pasta flavour and rewriting the descriptions for all salsas, pasta sauces, tortillas, and chips.
(I also gained 10 pounds).
SWEET HEAT
SALSA
We’ve paired corn and jalapeño to create a mean heat in a nice way.
Extraordinary Taste. Simple Ingredients.
So Good Together. Another delicious discovery made by us —
The Neal Brothers.
Keep your taste buds in awe… try them all.
TANGY TOMATILLO
SALSA
We’ve mixed the tang of tomatillo
with the bang of jalapeño.
Extraordinary Taste. Simple Ingredients.
So Good Together. Another delicious discovery made by us —
The Neal Brothers.
Keep your taste buds in awe… try them all.
HOT-HOT-HABANERO
SALSA
We’ve taken one of the hottest habanero peppers and haven’t touched them.
They’re crazy hot.
Extraordinary Taste. Simple Ingredients.
So Good Together. Another delicious discovery made by us —
The Neal Brothers.
Keep your taste buds in awe… try them all.
OH-THIS-IS-HOT
SALSA
We didn’t hold back on
the jalapeños.
You’ve been warned.
Extraordinary Taste. Simple Ingredients.
So Good Together. Another delicious discovery made by us —
The Neal Brothers.
Keep your taste buds in awe… try them all.
JUST-HOT-ENOUGH
SALSA
We didn’t use many jalapeños —
just a medium amount.
Extraordinary Taste. Simple Ingredients.
So Good Together. Another delicious discovery made by us —
The Neal Brothers.
Keep your taste buds in awe… try them all.
MERCIFULLY MILD SALSA
We used green bell peppers to go easy on your taste buds. You’re welcome.
Extraordinary Taste. Simple Ingredients.
So Good Together. Another delicious discovery made by us —
The Neal Brothers.
Keep your taste buds in awe… try them all.
AHHHH-RRABBIATA
PASTA SAUCE
Depending on how you handle heat, these spicy chili peppers will cause you pleasure
or pain.
Extraordinary Taste. Simple Ingredients.
So Good Together. Another delicious discovery made by us —
The Neal Brothers.
Keep your taste buds in awe… try them all.
ROASTED GARLIC
PASTA SAUCE
Treat yourself to the
life-affirming richness
of roasted garlic.
Extraordinary Taste. Simple Ingredients.
So Good Together. Another delicious discovery made by us —
The Neal Brothers.
Keep your taste buds in awe… try them all.
THE REAL SRIRACHUP
KETTLE CHIPS
We have dazzled our
old-fashioned, crispy kettle chips with Srirachup.
Srirach-what?
Srirachup: a one-of-a-kind seasoning that blends ketchupy sweetness with Sriracha chili spiciness. Prepare for a one-two punch to your taste buds.
Extraordinary Taste. Simple Ingredients.
So Good Together. Another delicious discovery made by us —
The Neal Brothers.
Keep your taste buds in awe… try them all.
Agency
Jackman
Client
Neal Brothers
Team
Creative Director: Bev Vaters
Assoc. Creative Directors Design: Marc Caringal / Matt Rennick
Assoc. Creative Director Copy: Deric Moore
Designer: Olivia Harrison
©2024 'til infinity