The biggest shoe drop in Canada

In 2015, New Balance released The Woods Pack: four colourways of its iconic 574 shoe, exclusive to Canada. To get the attention of Canadian shoe collectors, we did
the unthinkable — gave a free pair to everyone in Canada.

In-store Poster advertising New Balance 574 Woods Pack Shoe. Headline reads: You have to live in a Canada to get them.

In-store Poster advertising New Balance 574 Woods Pack Shoe. Headline reads: Only available in Canada(s).

In-store Poster advertising New Balance 574 Woods Pack Shoe. Headline reads: The shoes everyone in Canada is wearing.

Agency

Havas Canada

Client

New Balance Canada

Team

Creative Director: Helen Pak / Cory Eisentraut
Art Director: Natee Likitsuwankool
Copywriter: Deric Moore

Recognition

Promo Awards - Silver
Luzer's Archive - x4
Feat. on Creativity Online &
Complex.com

email me

creep me

come find me