We told the stories of how two characters got started down a path to a bright future with Staples products playing a central role. Along the way they meet great teachers who believe in them and nurture their passions, leaving an indelible mark taking them from humble beginnings to greatness.
Six-second commercials promoted supplies for back to school and beyond.
Creative Director: Mike Kasprow
Assoc. Creative Director: Deric Moore
Art Director: Eman Obayemi
Copywriter: Claire DeMarco