All dreams,
start somewhere

We told the stories of how two characters got started down a path to a bright future with Staples products playing a central role. Along the way they meet great teachers who believe in them and nurture their passions, leaving an indelible mark taking them from humble beginnings to greatness. 

Six-second commercials promoted supplies for back to school and beyond.




Staples US


Creative Director: Mike Kasprow
Assoc. Creative Director: Deric Moore
Art Director: Eman Obayemi
Copywriter: Claire DeMarco

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